CAMPAIGN IMAGE 01
SRIVAM × Aariya
A series of timeless collections
Madhavaram’s Kaddi border saree collab with Aariya through new colours, new designs and contemporary style to wear.
SRIVAM works with traditional handloom weavers to create sarees for a modern South Indian wardrobe.
The Collab - Black Zari Border Saree
THE KADDI BORDER
A distinctive border woven into the structure of the saree, Kaddi has long been part of the textile vocabulary of Madhavaram and the wider weaving traditions of South India.
SRIVAM explores this heritage through contemporary colour, material and styling.
SHOP THE LOOKS
Campaign sarees will appear here when the collection is ready.
LOOK 01
LOOK 02
LOOK 03
Featuring Aariya