OUR STORY
SRIVAM begins in Madhavaram, Kadapa, Andhra Pradesh — a weaving village within a region historically associated with cotton, indigo and handloom cloth.
Our purpose is simple: to keep handloom production alive by making it relevant again.
DISCOVER MADHAVARAM
SRI · VASTHRA · MADHAVARAM
Cloth from Madhavaram.
SRIVAM takes its identity from the place where our work begins. Madhavaram is not simply an address for the brand; it is the foundation of its textile language.
The loom, the weaver, the border, the yarn and the accumulated knowledge of generations are where we begin.
Our ambition is not to reproduce the past unchanged. It is to preserve what is valuable by continuing to make, experiment and evolve.
MADHAVARAM — PORTRAIT OF WEAVER / HANDLOOM DETAIL
KADDI BORDER — CLOSE-UP OF SRIVAM SAREE
OUR FOUNDATION
The Kaddi border is one of the textile signatures we want to protect.
Its strength is its restraint: a clear border, an uncluttered body and a construction in which the weaving itself carries the design.
We preserve that fundamental language while exploring new colours, yarn counts, fibres, zari, silk, cotton, cotton-silk, proportions and contemporary styling.
A traditional structure can therefore produce many different expressions without losing its identity.
A tradition survives when people continue to make it, wear it and find new possibilities within it.
Madhavaram belongs to the wider textile history of the former Cuddapah district. Nineteenth-century records describe cotton-cloth manufacture as one of the district’s important industries.
For SRIVAM, this history matters because Madhavaram should not be presented as an isolated craft village. Its weaving belongs to a much larger textile landscape that once connected cotton cultivation, yarn, dyeing, weaving and trade.
ARCHIVE — HISTORICAL CUDDAPAH / TEXTILE RECORD
MADHAVARAM — OLD LOOM / WEAVING DETAIL
SOUTH INDIA
SRIVAM is rooted in Andhra Pradesh, but our design language is deliberately South Indian.
We are developing conversations between weaving traditions rather than keeping them separated by state boundaries.
Madhavaram’s Kaddi can encounter the restraint of Kerala handloom and Kasavu. Andhra weaving can work with Karnataka silk. Fibres, colours, techniques and design ideas can travel between weaving communities.
The objective is not to erase regional identities or turn different traditions into one.
It is an exchange of craft, material and design language — allowing one tradition to inspire another while retaining the knowledge and character of the place where each textile is made.
01 — MADHAVARAM KADDI / ANDHRA PRADESH
MADHAVARAM · ANDHRA PRADESH
02 — CHENDAMANGALAM HANDLOOM / KERALA
CHENDAMANGALAM · KERALA
03 — SILK YARN / KARNATAKA
SILK YARN · KARNATAKA
04 — MATERIAL + COLOUR EXPERIMENTATION
MATERIAL + COLOUR
TRADITION — CLASSIC KADDI BORDER
MATERIAL — SILK / COTTON / ZARI DEVELOPMENT
CONTEMPORARY — SRIVAM FINISHED SAREE / CAMPAIGN
Traditional structures give us a foundation. Material, colour, proportion and collaboration allow that foundation to evolve.
SRIVAM approaches preservation through continued production — keeping the knowledge intact while allowing the textile to speak to the present.
MADHAVARAM — WORKING HANDLOOM / WEAVER AT LOOM
The future of handloom ultimately depends on production.
Preserving an old loom, documenting a weave or telling the story of a village matters, but it is not enough.
The loom must work.
The weaver must have orders.
The textile must have a market.
From Madhavaram, SRIVAM is working towards rebuilding that chain — design, sampling, weaving, finishing, storytelling and ultimately selling the finished textile.
We want the next generation to see handloom not only as something their grandparents practised, but as skilled work capable of producing relevant, desirable and valuable products today.
MADHAVARAM · ANDHRA PRADESH · SOUTH INDIA
SRIVAM begins with the Kaddi border, but it does not end there.
We see Madhavaram becoming a place where old weaving knowledge and contemporary design meet — connecting Andhra Pradesh with Kerala, Karnataka, Tamil Nadu and textile traditions beyond them.
PRESERVE THE LOOM.
PROTECT THE KNOWLEDGE.
EXCHANGE IDEAS.
MAKE SOMETHING NEW.
